The internet revolution and its evolution have been key in altering the way videos are shot and shared. As the consumer’s attention span shortened, the need for visually appealing, attractive content which could convey the entire sales pitch in a matter of minutes increased. Brands have taken to host and distribute video content that helps [...]

By Elizabeth Filippouli Our World in 2011 What a year has 2011 been! The year of the news overload one could rightly say! From political and media scandals to natural disasters, revolutions and brutal killings, the shattering headlines just kept coming through the entire year allowing no let-up and a few moments to digest the [...]

The skill, courage and enterprise of freelance news and current affairs cameramen and women were honoured for yet another year at the annual Rory Peck Awards ceremony, which was held on November 16 at London’s BFI Southbank, and hosted by the BBC’s Mishal Husain and Channel 4′s Alex Thomson. Belgian freelancer Ahmed Bahaddou was presented [...]

By David Nordfors When we create something, we start by imagining it. This thing we imagine comes from thoughts about things that already exist. We judge the thing we imagine, and we decide if it’s something we want or not. The judgment, too, comes from earlier judgments. Every thought, every judgment comes from what already exists. [...]

The Value of Social Scanning By Alex Soojung Kim-Pang The rise of Web 2.0 systems that make it easy to share interesting articles, bibliographic citations, or news stories; the rapid advance of technologies for aggregating and analyzing large bodies of content; the growth of tools and cultural practices that reward information sharing; and experience with [...]

by Thomas Karageorgos The internet and social media have, radically, changed politics and political processes. The introduction of this whole ‘new world’ by President Obama during the last American elections, revealed the dynamics of new media in the political arena. Politicians have, now, discovered new channels of instant, interactive and personalised communication with citizens, which, [...]

by Henre Rossouw (Rocketseed’s Social Media expert) My favourite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists [...]

Today, anyone with an idea and an Internet connection can create an online presence. What does it take to create a brand? Let’s take a look of some of the things we at Global Thinkers keep in mind when we’re evaluating a client’s brand – and then let us know in the comments what you’ve [...]