Today, anyone with an idea and an Internet connection can create an online presence. What does it take to create a brand? Let’s take a look of some of the things we at Global Thinkers keep in mind when we’re evaluating a client’s brand – and then let us know in the comments what you’ve [...]

The phrase “online reputation management” sounds like it was surely cooked up in a conference room somewhere, along with “synergy” and “leverage” and “reaching out to” someone when you’re really only sending them an email. But despite the cringes the phrase inspires – and the groaning under its own weight as it settles firmly into [...]

Many companies of all sizes are getting on the social media bandwagon. And, of course, this should and does include non-profits – after all, they are companies that need to attract and retain attention, if only to continue their own funding. But, there are a few things that non-profits need to do differently regarding their [...]

In a word? Yes. Social media is not only the new face of public relations – it is the greatest thing to happen to the public relations industry since swag bags. But the fact that this question must be asked at all is representative of the utter confusion and hand wringing in every corner of [...]

At Global Thinkers, we’re big fans of charts, graphs and statistics to drive home our views on social media marketing. But, when it comes to word of mouth, we’re going to use – well – word of mouth to explain how there simply is nothing better in brand promotion. OK, OK… we can’t resist. This [...]

When it comes to understanding how businesses communicate with past, present and future customers using social media, the term you need to know is Enterprise 2.0. If you haven’t heard of it yet, you will – it’s the top buzzword used by those who are trying to find business applications for key emerging social technologies, [...]

The above video includes the most eye-opening statistics we’ve seen yet regarding the overwhelming power of social media. Take a little over four minutes out of your day to have your view of social media changed forever.

According to Dr. Michael Netzley, PhD, a professor who started a wiki for digital media across Asia, points out, social media develops differently in each nation and culture. However, this statement is in a way deceptive in its simplicity: while it must be true, the West dominates the conversation about trends, forecasts and statistics. But [...]

Social media has become a part of mainstream life, and companies in every industry are getting on the bandwagon. Are their efforts helping? It may not be the best solution for every product or service across the board, but for many companies it can have a significant impact on their online reputation – and their [...]

Of all the elements of travel, a hotel is unique in defining the experience of a trip. In many ways, a hotel acts as a destination’s ambassador – even before arrival, the hotel is often the first taste a person has of the vacation to come. And with more travelers than ever researching and booking [...]