Global Thinkers can create the brand and manage the brand value of your company by building brand-awareness. We strongly believe that a brand is one of your most valuable assets. Having an accurate measure of a brand’s value is essential to defining your business strategy.
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Valerie Keller on Women as Global Leaders
Article by Valerie Keller, CEO Veritas Whether walking with the world's leaders in U.S. Congressional corridors, along Davos' icy streets or Oxford's cobblestone paths, there has been one constant: I have been one of a handful of women in a crow...
Invitation to the China-UK Entrepreneurship Competition
Do you have an idea for a business venture involving the UK and China? Do you want a slice of £11,000 in cash? Do you want expert advice and comments on your business idea? Do you want to build your international network of contacts? Then ...
Video Marketing: Pros & Cons
The internet revolution and its evolution have been key in altering the way videos are shot and shared. As the consumer’s attention span shortened, the need for visually appealing, attractive content which could convey the entire sales pitch in a m...
Elizabeth's Editorial
Elizabeth Filippouli blogs about trends, developments, ideas and change in our rapidly transforming world.
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